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A Graduate Guide to becoming a Marketing Co-ordinator
A Marketing Co-ordinator promotes a business, its company name, products and services. The role can include advertising, writing promotional literature, market research, dealing with press interest, along with planning future marketing strategies for new product launches or special events. Marketing encompasses a wide variety of tasks and involves dealing with numerous people but can involve long hours and a busy lifestyle.
It is important to have well established people skills and be comfortable working in a fast-paced environment. A good standard of literacy and numeracy is essential, as marketing involves a lot of written communication where accuracy is a must. It is often necessary to be diplomatic, persuasive and have solid negotiation skills in order to survive in the competitive marketing industry.
Personality is important when working as a Marketing Co-ordinator. It is often your single most important resource. Networking is key and building up strong working relationships is of high importance for when you progress within the industry. Marketers need a keen eye for detail and often spend a lot of time reading and researching in the media to help them keep ahead in a rapidly changing environment.
Entry Requirements
A Marketing related degree is useful but any subject that uses key aspects of research, analysis of trends and communication skills would be also of use.
Marketing is a competitive industry so experience is essential. Candidates often work up through various routes in administration, advertising or sales to land themselves a career in marketing. Volunteering maybe a starting point or even taking on related extra-curricular activities whilst at University would impress potential recruiters.
Personal Qualities:
- Able to research, analyse findings and interpret trends.
- Creative.
- Influencing skills.
- Excellent communication skills.
- Organised.
- Able to work on own initiative as well as part of a team.
Associated Pages What do job titles really meanWhat is a Recruitment Consultant?What is a Management Consultant?What is a Graphic Designer?What is an Advertising Executive?What is a Sales Representative?What is an Events Co-ordinator?What is a Public Relations Officer? |
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